CAC and LTV Calculator for SaaS
Find out how much it costs to acquire a customer and how much revenue they generate over time.
Include ads, tools, and sales team costs
Total number of new paying customers
Average amount each customer pays per month
Percentage of revenue that is profit, after direct costs
How many months, on average, the customer keeps paying
Results
Customer Acquisition Cost (CAC)
US$ 200.00
Customer Lifetime Value (LTV)
US$ 2,520.00
LTV/CAC Ratio
12.60
Investment payback time (months)
1.90
How it works
This calculator estimates Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) based on marketing spend, number of new customers, average ticket, profit margin, and average retention time. It does not account for fixed costs, seasonality, or churn variations over time, serving only as an initial estimate.
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No data is sent anywhere. Every calculation runs in your browser.